Privacy policy

Privacy Policy

Last Updated: June 19, 2026

National Pool Supply ("Company," "we," "us," or "our"), operated by DHB Enterprises LLC, is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit or make a purchase from nationalpoolsupply.com (the "Site") and use our related products and services. By using the Site, you agree to the practices described in this Privacy Policy. If you do not agree, please discontinue use of the Site.

1. Information We Collect

We collect the following types of information:

  • Information you provide: your name, email address, phone number, billing and shipping addresses, order details, and account information if you create an account. When you make a purchase, you provide payment information directly to our payment processor (see Section 6).
  • Information collected automatically: your IP address, browser type, device identifiers, pages viewed, referring URLs, and other usage data collected through cookies and similar technologies (see Section 3).
  • Communications: the content of emails, customer support messages, and other communications you send us.

2. How We Use Your Information

We use your personal information to:

  • Process and fulfill your orders, including payment, shipping, and returns.
  • Create and manage your account and provide customer support.
  • Send order confirmations, shipping updates, and other transactional messages.
  • Send marketing communications where permitted, which you can opt out of at any time.
  • Improve and personalize our Site, products, and services.
  • Detect, prevent, and investigate fraud and security issues.
  • Comply with legal obligations such as tax and accounting requirements.

3. How We Use Cookies and Tracking Technologies

We and our service providers use cookies, pixels, web beacons, and similar technologies to operate the Site, remember your preferences, analyze traffic, and support advertising. We use:

  • Essential cookies required for the Site to function, such as keeping items in your cart and keeping you signed in.
  • Analytics cookies that help us understand how visitors use the Site so we can improve it. This may include third-party analytics tools such as Google Analytics.
  • Advertising and remarketing cookies and pixels that allow us and our partners to show you relevant ads on other websites and platforms, such as the Meta (Facebook) pixel and Google advertising tags, and to measure ad performance.

You can manage cookies through the privacy preferences banner on our Site where available, and through your browser settings, which let you block or delete cookies. If you disable cookies, some parts of the Site may not function properly. See Section 4 for advertising opt-out choices.

4. Targeted Advertising and Your Choices

We use certain identifiers and information about your activity on our Site, such as products viewed and purchases made, to deliver targeted advertising to you on other websites and platforms, including social media. We do not share your name, email, or payment details with advertising partners for this purpose; instead, online identifiers such as cookie or device IDs are used.

You can opt out of targeted advertising and the sale or sharing of your personal information by adjusting your cookie preferences in the privacy banner on our Site where available, by enabling the Global Privacy Control (GPC) signal in your browser, or by emailing us at support@nationalpoolsupply.com. Because these opt-outs are tied to cookies and browser settings, they generally apply per browser and per device, and you may need to opt out again if you clear your cookies or use a different device.

5. How We Share Your Information

We do not sell your personal information for money. We share personal information with service providers and partners only as needed to operate our business, including:

  • Shipping and fulfillment carriers, to deliver your orders.
  • Payment processors, to handle transactions (see Section 6).
  • Email and SMS providers, to send transactional and marketing messages.
  • Analytics providers, to understand and improve Site usage.
  • Advertising platforms, to deliver and measure ads.
  • Fraud prevention services, to protect against fraudulent transactions.
  • Customer support and review applications, to assist you and collect product feedback.
  • Our ecommerce platform, Shopify, which hosts our Site. Shopify's handling of personal information is governed by its own privacy policy, available at www.shopify.com/legal/privacy.

We may also disclose information to comply with legal obligations, respond to lawful requests, enforce our agreements, protect our rights and the safety of others, or in connection with a merger, acquisition, or sale of assets. We require our service providers to protect your information and use it only for the services they provide to us.

6. Payment Processing

Payments on our Site are processed by third-party payment processors, including Shopify Payments and PayPal. When you make a purchase, your payment card information is provided directly to these processors, which are required to comply with the Payment Card Industry Data Security Standard (PCI-DSS). We do not collect or store full payment card numbers on our systems.

7. Data Retention

We retain your personal information only for as long as necessary for the purposes described in this Policy. We keep order and transaction records as required by tax and other applicable laws, and we keep account and customer support information for as long as needed to provide our services. When information is no longer needed, we securely delete or anonymize it.

8. Cross-Border Processing

We are based in the United States, and your personal information is processed and stored in the United States. If you access our Site from outside the United States, you understand that your information may be transferred to and processed in the United States, which may have data protection rules that differ from those in your location.

9. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect your personal information. Information you submit through our Site, such as during checkout, is encrypted in transit using TLS. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security. Please use a strong, unique password for your account and notify us promptly if you suspect any unauthorized access.

10. Children's Privacy

Our Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us and we will take steps to delete it.

11. Your Privacy Rights

Depending on the U.S. state in which you reside, you may have rights regarding your personal information, including the right to know about and access the personal information we hold about you, the right to request correction or deletion, the right to data portability, and the right to opt out of targeted advertising and the sale or sharing of your personal information. We will not discriminate against you for exercising these rights.

To exercise any of these rights, email us at support@nationalpoolsupply.com with a description of your request. We will verify your identity before responding, and we will respond within the timeframe required by applicable law. To opt out of targeted advertising or sharing, see the methods described in Section 4.

12. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will post the updated version on this page and revise the "Last Updated" date above. Your continued use of the Site after any update constitutes acceptance of the revised Policy.

13. Contact Us

If you have questions or requests regarding this Privacy Policy or our data practices, please contact us:

  • National Pool Supply, operated by DHB Enterprises LLC
  • Email: support@nationalpoolsupply.com
  • Phone: +1 978-222-0628
  • Mailing address: 30 Log Bridge Rd Building 300, Unit 301, Middleton, MA 01949 USA